Most commonly known by its acronym IMC. Integrated Marketing Communications take a holistic approach towards internal and external communication activities and processes of a company to promote the brand and improve the bottom line of the company.

It is careful planning and systematic execution of all the communication activities to achieve the desired results. In B2B context, IMC takes into account activities such as technical and sales literature, corporate profile, direct mailers, media advertisements, exhibitions, films, dealership identity, public relations, newsletters, internal branding and other such activities.