Typically, a brand which exists and is familiar in B2B environment is termed as a Techno-brand. An established techno-brand is characterised by certain attribute/s such as technology, quality, reliability, service, etc. Such an attribute is always possessed by every B2B product / service and needs to be identified and projected. An expert agency explores such attributes and carefully nurtures them as a competitive advantage of the brand. This helps the target industries to quickly identify and associate the brand with their needs and are also able to clearly differentiate from the competition.