It is an acronym for Business-to-Business. In simple terms, one business offering a product or service to another business, but not directly to the consumer, is termed as a B2B product / service. e.g. hoists and cranes, copiers, electric motors, machine tools are termed as B2B products. Considering the very specialised nature of this business, one needs to develop a unique approach towards B2B Marketing Communication.

Creating a successful Techno-brand is all about effectively communicating its competitive advantage and building relationships.